Information/Fundraising Marketing Campaign for Nonprofit
This campaign integrated new branding and fulfilled strategic marketing and communications goals for REST, including: a Chicago Community Trust funded site with accessible functionality/custom CMS, with fresh web copy and custom photo essay (repurposed.) A video documentary and radio PSA completed the package.
Web Marketing/Deal Site
This multi-faceted campaign included a sales brochure establishing a signature cartoonish look conveying their "barter marketing" concept, an ipad based sales presentation and a jingle package expanding company branding and other promotional and sales materials for print and the web.
Print and Web Marketing Campaign for Technical School
This integrated print/web marketing campaign for Zarem/Golde ORT Technical Institute reinforced their mission using storytelling through student testimonials and welcoming messaging, illustrated by a custom photo essay. Collateral included a custom folder with inserts, a promo postcard, print ads and a website.
Rebranding, Community Outreach, Event and Public/Media Relations Campaign
This campaign for the activist Peoples Church included rebranding (logo/cutline), community outreach, a multi-faceted event (Open House on forgiveness: service, documentary screening of “Forgiving Dr. Mengele” and Q&A with the filmmakers), print collateral and public/media relations funded by a grant from the UUA/UCC.
Internal Corporate Communications, Incentive Programs, Training Videos and Business Theater
This marcom program for White Hen included Broadway-style musicals with a 3½ year coordinated strategy. The plays’ characters convinced franchisees to give away their highest profit item; coffee, despite fervent resistance. Follow-ups reported a 35% sales increase. Training/promo videos/internal communications were produced using these characters, coupled to sales incentive programs.