Peloton Apparel
City Collection & Pride.
Two capsule collections for Peloton’s apparel line — the City Collection, which celebrated the character of individual retail markets, and the annual Pride Collection, which carried a piece of LGBTQ+ history.
City Collection
Peloton’s City Collection celebrated the unique character of each retail market through a series of limited-edition apparel available exclusively in local showrooms.
I designed a modular icon system representing landmarks, culture, and local identity for each city, creating a flexible graphic language that scaled across apparel, packaging, and retail experiences while giving every location a distinct sense of place.
Peloton Pride
To celebrate Pride Month, I led the apparel design for Peloton’s annual Pride Collection. Inspired by the legacy of the Stonewall Uprising, the collection incorporated a custom geometric pattern built from intersecting lines that marked the location of the historic demonstrations in Greenwich Village.
The resulting system extended across performance apparel and lifestyle products, celebrating the LGBTQ+ community through a design rooted in both movement and history.
Peloton · Apparel Design Lead