Hi, I’m Joyce Fox. I help founders communicate what makes their business worth remembering.

After nearly two decades leading creative work for brands like Peloton and Nespresso, I now partner directly with founders and small teams.

Some clients need an ongoing creative partner. Others need help launching something new, clarifying their story, or creating content that feels more human and connected.

Either way, my role is the same: uncover what’s special, shape the story, and help people care.

Based in Connecticut. Working with founders everywhere.

Partnership

Ongoing creative direction for founder-led businesses.

For businesses that have outgrown DIY marketing but aren’t ready for a full-time creative lead.

Together we shape how your business shows up across your website, social channels, launches, customer experience, and marketing efforts.

This may include:

Creative direction
Brand storytelling
Content planning
Campaign development
Launch support
AI-supported workflows
Presentation and pitch materials

Think of it as having a creative director in your corner without building an internal team.

Projects

Focused creative engagements with a clear beginning and end.

Ideal for founders launching something new, have a unique idea in mind, or creating a content library.

Examples include:

Founder story features
Brand and website storytelling
Product launch concepts
Photography and content direction
Editorial content
Campaign development

Perfect when you need momentum around a specific initiative.

Reach out at joyce@joycefox.com

Tell me a little about what you’re building.

Personal Work: Bringing Opie to Life

A study in perception, empathy, and what we don’t always see.

VIEW THE PROJECT

Opie — translucent five-eyed creature, painterly daylight rendering

Connecting emerging creatives and community organizations through mentorship, collaboration, and real-world creative work.

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