Peloton — The Cooldown
Your year, in review.
The Cooldown is Peloton’s year-in-review, which celebrates the achievements of the Peloton community. The campaign provides Peloton with a unique opportunity to take a year of workout data to celebrate milestones and use it to engage and reactivate members.
This campaign came to life through a personalized microsite experience that housed personalized video and static assets for sharing (or humble bragging!) to social media. This work truly showcased the power of the Peloton community to fellow Members and Non-Members.
A single tap turned each Member’s year into a personal montage — ready to post, story, and share. Within days, #PelotonCooldown filled feeds with thousands of unique, on-brand videos.
The result was a highly personal digital experience that strengthened emotional connection within the Peloton community while extending the brand’s reach through organic sharing.
2021 · Peloton · Associate Creative Director
Alongside personal recap videos, a community-wide carousel rolled up the year’s collective numbers — a reminder that every workout was part of something larger.
At the centre of it all was a single, scrollable microsite that pieced every Member’s year into one cinematic timeline — from their top instructor and most-played artist to the streaks, badges, and high fives that earned them.
