Nespresso | Vertuo Pop Retail Windows
Small machine. Big taste.
Nespresso introduced Vertuo Pop to prove that a compact, colorful machine could still deliver a premium coffee ritual. We made this new, smaller form factor feel accessible, fun, and unmistakably at home in everyday life through vibrant retail windows and an adjoining campaign.
Retail window displays became a system of “coffee nooks”—small, unexpected environments that prove great coffee can fit anywhere.
This system was implemented in over one hundred Nespresso retail stores through a series of “nooks.” Each nook highlighted a different room, a different mood, and a way the product could exist in everyday life—from kitchen counters to transitional spaces.
No matter the space, there was always room for great coffee.
2022 · Nespresso Vertuo Pop Retail Windows · Creative / Design Direction
